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Short courses

Social Media Strategy Building and Blogging Tips

Subject Area
Business & Professional Short Courses
Start Date
June 2024
Study Mode
Full cost
1 day
Next Start Date
25th June 2024

This one day course covers topics which will help to develop your social media strategy, provide a guide into what a successful social media strategy consists of, how to identify your target audience as well as identifying the tools to measure your social media success with tips on time saving, all relevant to your businesses. In addition, we will highlight the benefits your website and business can get from blogging.

This can be the lifeblood of your website and a way to showcase you as the expert in your field. We will look at the benefits of developing a blogging strategy and how it can help your site to be found, and showcase you expertise with your audience.

Topics covered will include

  • Looking at developing the right objectives for your business’s social media
  • Review and build target audience personas
  • Develop a content plan, using existing content as well as curating content from other sources
  • Planning and scheduling across platforms
  • Reusing and repurposing content
  • Using awareness days, and other curation tools to support your content plan
  • Developing a posting and content plan
  • Brief overview of analytics, testing and review
  • Creating a blog strategy
  • Developing the blogs and distribution
  • Ways to share your blog effectively.
  • Additional content tips to make your blog stand out
  • Assessing your blog content
  • Creating evergreen bogs
  • Using SEO to support your blogs (and website)
  • Optimising your blogs on your website

How will delegates learn?

You will be provided with tutorial handouts, to make notes on for each section.

Through demonstration and practical application you will be guided through the tutorials throughout the session using small building blocks of learning.

An informal approach will be taken and so you are encouraged to question and review.

Your understanding will be assessed through question and answer and your outcomes.

To Note:

You will need to bring your own charged laptops, have access to images, your social media platforms; passwords/user names, logo and any brand guidelines etc. You will need to know who are your competitors, aspirational competitors, those in your industry that are good exemplars of using their social media effectively.

Programme delivery and cost

The course is delivered over one day, from 9.30am - 4.30pm.

Individual cost: £110. Includes course notes and tuition.

Next course dates

25th June 2024.

Further information and booking

If you're interested in this course then please contact us:

Apprenticeships, York College, Sim Balk Lane, York, YO23 2BB
Tel: 01904 770368 option 1

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