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Short courses

Social Media for your Small Business - Campus@Northallerton

Subject Area
Business & Professional Short Courses
Start Date
Study Mode
Full cost
1 Day
Individual cost: £110
Next Start Date
20th Jun 2023

This course is suitable for anyone who is a small business owner or working in a small business and is responsible for the business’s social media.

It will provide an overview of the benefits of creating a social media strategy, and how to develop and curate content for your social media.

The benefits of creating a social media strategy are important to help business owners to manage their time effectively and be able to produce quality content consistently for their chosen platforms. As well as in identifying key audiences and ways to reach them.

We will also share some of the best tools and time saving tips used by social media practioners to use time effectively and to make creation and content development an easier activity.

The second part of the day will reference the changes to two of three most popular social media platforms available for small businesses. Facebook and Instagram.

We will highlight best practice ideas for these platforms as well as highlighting some of the new features that have been developed specifically to help small businesses to reach their audiences.

The course is delivered over one day, from 9.30am - 4.30pm.

Topics covered will include:


  • Social media strategy development
  • Setting up bios for Facebook and Instagram
  • Showcasing the new features of the social media platforms
  • Time saving tips and share tools available

You will learn:

    • Basic steps to follow to create a social media strategy for your business including creation of audience personas, SWOT analysis and competitor audits
    • Tips of developing quality content and curating content ideas for your social media
    • Techniques and tips for planning social media content for your business
    • Time saving tips and tools to allow social media to be fitted into your work life.
    • Optimise your Facebook and Instagram profiles
    • Identify the new features are on the platform and how best to use them for your business

Dates & booking information

Date: 20th June 2023
9:30am - 4:30pm
Duration: 1 day course
£110 per person

This course will be delivered from our Northallerton campus:


If you're interested in this course, please contact us:

Business Partnerships, York College, Sim Balk Lane, York, YO23 2BB
Tel: 01904 770368 option 1

This course will be delivered by Sue Thompson, awarded Trainer & Educator of the Year at the 2022 Digital Women Awards.

Sue Thompson DW Winner

If you do not see the short course or delivery location that suits your needs please get in touch with the Business Partnerships Team.

Business Partnerships, York College, Sim Balk Lane, York, YO23 2BB
Tel: 01904 770368 option 1

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