Marketing Mix
If you’re creative, curious about customer behaviour, and love the idea of shaping brands and campaigns, this Marketing course is for you.
You will explore the key principles of marketing, including market research, consumer psychology, digital marketing strategies, and brand management. Through practical projects and real-world case studies, you will learn how businesses attract and engage customers, develop effective advertising campaigns, and use social media to build strong brands.
Entry requirements
A Level Mix options are equivalent to one A Level. You can take two A Level subjects and one ‘Mix’ subject. The core entry requirement for A Level and ‘Mix’ study at York College is a minimum of four GCSEs at grade 5 with GCSE English Language and Maths at grade 4. This does not include GCSE equivalents (e.g. BTEC courses). Short course GCSE is counted as half of a full GCSE.
What will I study?
Across the two years, you will study three units: one is externally assessed, with exams/controlled assessments, and two are coursework based (or similar)
The three units are:
- Careers in Marketing
- Marketing Principles
- Customer Communication
Method of delivery
You will be in College four days a week, with your studies being classroom based; there is no online delivery on this course.
How will I be assessed?
Assessment is a combination of external assessment (exams/controlled assessments) and coursework (or similar).
Good course combinations
This qualification is designed to complement creative A Level subjects such as Art or Textiles but also aligns well with subjects such as Business and English.
Your next steps
This subject provides a strong foundation for higher education courses in advertising, marketing, business, or communications. It also prepares you for exciting career pathways in marketing, public relations, digital media, and sales.
Enterprise & Innovation Mix
A Level & Mix
Curriculum Area
Business & Professional Studies
Study Mode
Full-time
Start Date
September 2026
Duration
2 Years
Level
Level 3
Economics A Level
A Level & Mix
Curriculum Area
Business & Professional Studies
Study Mode
Full-time
Start Date
September 2026
Duration
2 years
Level
Level 3
Business A Level
A Level & Mix
Curriculum Area
Business & Professional Studies
Study Mode
Full-time
Start Date
September 2026
Duration
2 years
Level
Level 3
