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University Centre students star during Pentagram collaboration

York College University Centre students demonstrated their star potential during an exciting collaboration with the world’s largest independent design consultancy.

After being assigned a “Political Language” brief by Pentagram London Associate Partner Johannes Grimmond, first-year students on our BA courses in Fashion & Garment Technology, Graphic & Communication Design and 3D Creative Practice produced a stunning selection of work that was showcased during College’s Creative Show in the Atrium last month.

Every year, Level 4 students from the above three courses work closely with a client or company on the same project to achieve different outcomes.

In this venture with Pentagram, rotational workshops meant that participants expanded their existing skillsets as they alternated programmes.

The project was decided upon by Johannes after he met with College tutors and it was inspired by the Pentagram’s recent award-winning collaboration with the Fabric team from London’s world-famous luxury department store Liberty.


That collection of 21 products, including bags and scarves, won a Yellow Pencil at this year’s annual Design & Art Direction (D&AD) Awards, which reward excellence in design and advertising.

In a presentation at the University Centre, Johannes initially talked the students through the design process.

There were then two further touch points with a mid-project group critique being followed by the students presenting their work to Johannes.

On the benefits of the collaboration with Pentagram, Graphic & Communication Design tutor Monica Gabb said: “It’s not every day that you get to work with such a prestigious graphic design agency and we felt so lucky when Johannes agreed to work with us on a collaborative project. This experience for students gave an extra dimension to their studies.

“Links to industry are vital for students and we always ensure they engage in live projects and enjoy the opportunity to liaise with professionals across every level.”

Please see below for examples of the students work as exhibited at our Creative Show...