York College

Who is it for and what is the Aim?

This is a two-day training course that gives you the basic understanding of graphic design.

If you’re inquisitive about graphic design this course is for you. It is suitable for complete beginners or those curious to learn more about the graphic arts. Perhaps you’re a professional working and wish to learn more about the design for a career change or you are a business owner and want to understand how to produce professional looking graphics to promote your business and engage your customers more effectively.

Communication is key in connecting with your audience. We will encourage you to push yourself to think and work creatively and communicate your ideas visually. Basic knowledge of software packages such as Adobe or Canva is ideal although not essential, as these are the tools you will be using to finally create your designs.

This course is useful for individuals, small business owners looking to expand their skill set to improve their business marketing collateral and branding. This will also be of value to marketing departments wanting to know more about design and raising the standard of their marketing materials.

What topics will be covered?

  • What is graphic design? Looking at logo design, brochure design, flyers, business cards, banners, social media posts, signage and branding
  • Introduction to visual language and understanding the key principles of graphic design
  • Explore and gain an understanding of typography, fonts, styles and colour modes
  • Explore and understand about audience and how to target them
  • Understanding basics of resolution, colour modes and printing
  • Introduction to the design process; ideas generation, research & development, experimentation and exploration, refinement and finalisation
  • Basic introduction to Adobe software and digital design
  • Explore and experiment with formats, basic layout and composition
  • Produce graphic imagery and outcomes based on learning and skills developed

How you will learn on this course

This course is a hands on practical experience, where you will use both hand generated and digital methods to produce your designs. You will visually explore what design is through self-exploration, presentations, group work and looking at the work of others to be inspired.

How will Delegates Learn?

  • You will produce various outcomes, experiment with colour, typography and composition
  • You will understand what visual language is and produce designs to attract different audiences
  • You will gain experience and develop skills using digital design software
  • You will be able to apply design principles to a range of designs for different purposes

This is a fun and practical course designed to help those new to design, be able to produce design outcomes that have purpose and effectively communicate a specific message to a targeted audience.

What you will need?

You will need to bring your own charged laptops, have access to images and business logos, your social media platforms; passwords/user names, logo and any brand guidelines etc.

You will also need to bring a notebook, pencil, paper, ruler and a plain paper.

If you are a business owner please bring with you your brand guidelines, business card, leaflets, brochures or anything from your business that you can show.

Programme Delivery and Costs

The course is delivered over 2 days – 09:30 – 16:30 (attendance is required on both days)

Individual Cost: £175.00

Next Course Date

11-12/02/2021

Further Information and Booking

If you're interested in this course then please contact us on:

Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01904 770368 Option 1

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