York College

Who is this course aimed at?

Small businesses around the world know that social media is here to stay, but that doesn’t mean you’ve yet had the chance to put in the time or effort necessary to cultivate a proper presence on the right networks.

This training course will help you develop a solid social media strategy can drive growth for your business by fostering lasting and loyal relationships with customers and prospects.

Programme Delivery and Costs

The course is delivered over 1 day – 09:30 – 16:30

Individual Cost: £99.00

Next Course Date


Course Content

How to Choose the Right Networks?

So with all these options out there, how does a business hone in on the right ones?

Facebook or LinkedIn or Twitter or Instagram or all 4!

How to set goals

Being active on social media has several benefits for business, and there are many things you can accomplish with your social presence, such as performing customer service, engaging customers, generating leads, expanding your audience, driving sales, increasing web traffic, gaining valuable insights and feedback, and much more.

How to create a Strategy

Having a goal for improving your social media presence is great, but it’s only the beginning. Once you know what you want to achieve, you must come up with a plan to help you get there.

How to Make a Content Creation Plan with Your Audience in Mind

Knowing your audience is critical when it comes to finding success with social media engagement because the interests and needs of your audience will determine the type of content you should be sharing and the way you engage your followers.

Select Tools to Schedule and Automate Posts

Staying active and present on social media takes time and dedication, but there are plenty of automation tools available you can use to automatically publish posts and schedule posts up to a month in advance.

How to Actively Engage Your Audience in Relevant Ways

Although content is supremely important on social media, it’s not enough to just post your content and walk away.

How to Minimize the Time You Spend Promoting

Rather than using social as an active promotional platform, it’s best to use it as a tool for engagement and communication.

How to Maintain a Constant Presence

With the right automation tools, you can minimize the time you'll have to dedicate to social media, but even still it will require at least 15 minutes a day to monitor your channels.

Watch the Right Metrics to Monitor Your Progress

Social media relationship building has several benefits to confer on your business, but it’s important to put in the time cultivating your presence if you want to take advantage of them all.

Further Information and Booking

If you're interested in this course then please contact us on:

Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01904 770368 Option 1

Need Help?

Course Enquiry

Please type your full name.
Invalid email address.
Please tell us about your enquiry