Award Crest
York College

Using three main elements of the Digital marketing mix to deliver a course that is designed to review all aspects of your social media and approach and to create a framework for new business development and to develop further the appropriate skills, tools and techniques for using the various platforms and major sites can work together to help your market your business online and you’ll be shown real and practical ways of doing so including presentation, discussion, exercises, class workshops and demonstrations.

Social Media

Effective use of Twitter, LinkedIn, YouTube & relevant channels

  • Focus on “people building” instead of link building. Build a network of fans and followers who are active on social media and willing to spread the word about your brand and your offering
  • Create and publish useful, fascinating content that clients/followers will want to read and share
  • Get people to engage and encourage them to recommend you
  • Make your content easy to share. Add social buttons on your site and blog to allow people to quickly and easily share or rate your content directly from your website
  • Optimise our Google My Business listing as this is critical for getting you to perform well in local search results
  • Analyse and look at the analytics to determine how well you’re performing on social media and see where there is room for improvement

SEO & Content Marketing

SEO and content marketing need to work together to boost your search marketing efforts so we don’t make the mistake of choosing one over the other because:

  • If you choose to just create content without doing any SEO, no one will be able to find your content. And if they can’t find it, they can’t share it or engage with it
  • If you spend lots of time on SEO and not so much on content, you’ll stand no chance at building a relationship with your audience

So what you must understand is that SEO and content marketing need to work together, as one feeds off the other. We can integrate SEO into your content marketing by creating unique, high-quality content as it’s what sets you apart from the crowd and what gets people to read and share your content and Google loves fresh and unique content so give it what it wants.

We need to create content that your audience is interested in and to use the keywords and phrases they use to search for you online.

Our promise

We hope you will profit from our experience as we will:

  • Help provide a structured approach to Marketing & Social Media & Sales
  • Help you implement new ideas that will add value
  • Learn how to practice with your fellow delegates

Most importantly make this a fun and interactive training programme and to give the tools and confidence to successfully to build stronger relationships with clients and prospects.

Programme Delivery and Costs

This is a one day programme delivered at York College – 9.30am to 4.30pm.

Individual cost: £99.00 per delegate

Next Course Dates

We are hoping to run this course again soon. Please contact the BDU on 01904 770770 or by emailing them on This email address is being protected from spambots. You need JavaScript enabled to view it..

Further Information and Booking

If you're interested in this course then please contact us on:

Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01904 770368

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