Award Crest
York College

This one-day programme is for anyone who needs help with their marketing skills, is new to marketing or would just like to brush up on their skills.


Explain what marketing is and how it links to the growth strategy of a business Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business Begin to build a logical and customer centred marketing plan.

Course Overview

What is Marketing?
This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.

Growth Strategies
Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.

The Marketing Mix
The Marketing Mix and the Extended Marketing mix are explained to learners.

Marketing for Performance (MAP)
Participants are provided with a logical approach to marketing using our MAP approach.

Market Research
Understand the importance of market research is explained and learners find about the four elements they need to understand to market effectively.

Sales, Customers and Marketing
The importance of providing solutions based on customer requirements is explained.

Learners are introduced to the promotional mix and the various communication media available.

We hope you will profit from our experience as we will:

  • Help provide a structured approach to Marketing & Social Media & Sales
  • Help you implement new ideas that will add value
  • Learn how to practice with your fellow delegates

Most importantly make this a fun and interactive training programme and to give the tools and confidence to successfully to build stronger relationships with clients and prospects.

Programme Delivery and Costs

This is a one day programme delivered at York College – 9.30am to 4.30pm.

Individual cost: £99.00 per delegate

Next Course Dates

We are hoping to run this course again soon. For more information please email the BDU on This email address is being protected from spambots. You need JavaScript enabled to view it. or ring them on 01904 770368.

Further Information and Booking

If you're interested in this course then please contact us on:

Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01904 770368

Course Enquiry

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