Businesses build success on reputation – the two go hand in hand. PR has had a ‘bad press’ in the past but never has it been more relevant in an age of ‘fake news’ and falling consumer trust.
This course outlines what PR is really about and how it can impact on a business’s bottom-line.
Step by step, the course will go through the key benefits of PR, with practical examples from real campaigns and case studies.
Students will learn about:
An interactive course, students will work in small groups to develop their own PR strategy and then report back to the wider group.
There will also be an opportunity for discussion and questions.
This course is delivered over 1 day – 9.30am to 4.30pm.
Individual cost: £95.00 per delegate
5th February 2020
If you're interested in this course then please contact us on:
Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Tel: 01904 770368