York College

Important updates regarding COVID-19 (Coronavirus) and York College plans.
Please see our COVID-19 (Coronavirus) updates page for the latest information and advice.

Who is it for and what is the Aim?

This is a one-day training course that sets out good practice in the design, writing, building and executing of successful email marketing campaigns.

Email marketing is still the most cost effective of all the digital marketing techniques for many companies and organisations. However, most email campaigns that are sent out are not very effective because of a lack of understanding of best practice and the techniques that can be employed to generate greater engagement and conversion.

Email marketing offers a low cost, direct and personal way to communicate with your target audiences. However, the emails you send must be well constructed and be engaging to maximise their potential as a marketing tool.

This course will show you how you can use email more effectively for marketing and communication purposes.

What topics will be covered?

Email Marketing

  • Introduction to Email Marketing and the law
  • Audience: Building lists and effective segmentation
  • Timing: When to send and building a schedule
  • Email content: Sources of content, content mix and building engagement
  • Using the From field, Subject lines & Pre-headers
  • Email structure, tone and calls to action
  • Identifying what makes emails more effective

How to Use Mail Chimp

Despite the prevalence of Spam emails, Email marketing is still one of the most effective of all the digital marketing techniques for many companies and organisations.

However, designing and creating an engaging email campaign can be time consuming, difficult and may even require development work.

Mail Chimp is a tool that offers a low-cost solution for you to easily create email templates, set up campaigns and monitor their success.

How will Delegates Learn?

  • Writing good subject lines
  • Creating engaging content
  • Building and maintaining healthy lists
  • Making the most of segments, groups and tags
  • Using Sign Up forms
  • Using the template builder
  • Utilising Merge Tags
  • Email Campaigns
  • Setting Up a Campaign
  • Running A/B Tests
  • Automation
  • Looking at Reports

This is a fun and practical course designed to help those new to email marketing to become proficient and to engage clients with quality content.

Programme Delivery and Costs

The course is delivered over 1 day – 09:30 – 16:30.

Individual Cost: £99.00

Next Course Date


Further Information and Booking

If you're interested in this course then please contact us on:

Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01904 770368 Option 1

Need Help?

Course Enquiry

Please type your full name.
Invalid email address.
Please tell us about your enquiry