Award Crest
York College

This workshop was developed to provide marketers with a framework with which to plan social media in a holistic, integrated approach. These hands-on, interactive and engaging training sessions will provide exercises designed to inspire, teach and generate new ideas. The takeaways are actionable items that can be incorporated by you into your current and future social media marketing campaigns immediately.

What to expect

This course will cover

  • Exploring the social media landscape
  • Delve into social media campaign planning, goal setting and objectives
  • Understand and identify audiences
  • Developing content plan, calendar and ideas
  • How to measure and monitor your campaigns and efforts

Is it for you?

This training course is primarily targeting users of social media who need to gain a greater understanding of implementing social media strategies for external comms.

The outcome

After this course you will be have created a social media strategy / document for your brand with highlighted campaign objectives where success and ROI is measurable. You will be able to plan and reflect upon your social media campaigns that integrate with your brand, sales and CRM goals; confidently using relevant platforms to engage with your target audience with proven techniques and tools to help you along the way.

Delivery and Attendance

This course will run at York College 9.30am – 4.00pm on:

  • 23rd June 2016
  • 14th November 2016
  • 15th May 2017

Price: £80.00 per individual

Further Information and Booking

If you're interested in this course then please contact us on:

Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01904 770368

 

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