York College

About this course

Marketing a business sounds simple but when you get into the details, it can be quite overwhelming. Social media has transformed how many businesses can reach their audience. Instagram is one such platform that many businesses struggle to see how it could help their marketing activity.

This course will help you start from the beginning by talking about the ‘whats and whys’ of Instagram for business marketing. You’ll then work through how to set up your profile, post photos and videos through to what strategy to follow, how to increase your following, advertising on Instagram and best practice tips.

There are two sections in this course

Section 1:

  • What is Instagram?
  • Why use Instagram?
  • Getting started
  • Editing your profile
  • Searching Instagram
  • Posting photos and videos
  • Expanding Instagrams capabilities

Section 2:

  • Developing a strategy
  • Optimise your profile for business
  • Increasing your following
  • Best time to post
  • What to post
  • Instagram contests
  • Advertising on Instagram
  • Managing multiple Instagram accounts
  • Best practice tips
  • Measuring your use of analytics on Instagram

How will delegates learn?

This is a highly practical and participative day.

Programme Delivery and Costs

This course is delivered over 1 day – 9.30-16:30

Individual cost: £99.00

Next Course Date



Further Information and Booking

If you're interested in this course then please contact us on:

Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01904 770368 Option 1

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