Award Crest
York College

Industry Insights

Marketing associate professionals

Up to £41,000

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Marketing and sales directors

Up to £48,000

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Sales accounts and business development managers

Up to £22,000

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Digital Marketer

The Digital Industries Apprenticeship are employed in a wide variety of different organisations in the public, private and voluntary sectors. The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A Digital Marketer will typically be working as part of a team; in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager. Typical job roles include: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist. York College will work with employers and key players in the sector to prepare and equip you to be successful in your career.

Qualifications and End-Point Assessment Information:

You will develop the knowledge, understanding, skills and behaviours (know it, show it & live it) in relation to the areas of specialism associated with the role. Apprentices must achieve one internationally recognised vendor or professional qualification.

Method(s) of Delivery

Delivery will be in partnership with employers and adopt a blended approach of on and off the job training and professional development. Apprentices will receive training and mentoring in the workplace and knowledge, skills and behaviour development at York College through classroom based activities.

Grading takes place at the end of the apprenticeship, following the End-Point Assessment. The output is a single grade: pass, merit or distinction for the entire apprenticeship.

Entry criteria

Apprentices will be required to have or achieve Level 2 English and Maths and employers will set the selection criteria and entry qualifications, these may include A Levels, a Level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.


The duration of this apprenticeship is typically 18 months.

What next?

This apprenticeship is recognised for entry onto the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

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