Award Crest
York College
« Back to Creative Media Production BTEC Diploma Level 1

Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Tasks

  • Discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements
  • Establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs
  • Collates and interprets findings of market research and presents results to clients
  • Discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments
  • Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.

Entry Requirements

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society. NVQs/SVQs in Marketing Research are available at Levels 3 and 4.

Industry Insights

Salaries for this occupation tend to start at £31,000 per annum and can progress up to £42,000 per annum.

Is it in growth or decline?

There are currently 18,049 employed Marketing Associate Professionals in the region.

Destinations of Digital Technologies Completers July 2018

58% of students went on to other Further Education at York College

11% of students went on to other Higher Education

3% of students went on to employment

Destinations of Media, Music and Performing Arts Completers July 2018

56% of students went on to other Further Education at York College

25% of students went on to Higher Education

3% of students went on to employment

Need Help?