Award Crest
York College

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Tasks

  • Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media
  • Conceives advertising campaign to impart the desired product image in an effective and economical way
  • Reviews and revises campaign in light of sales figures, surveys, etc.
  • Stays abreast of changes in media, readership or viewing figures and advertising rates
  • Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Entry Requirements

Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off- and on-the-job training is provided.

Industry Insights

Salaries for this occupation tend to start at £38,000 per annum and can progress up to £44,000 per annum.

Is it in growth or decline?

There are currently 2,474 employed Advertising Accounts Managers & Creative Directors in the region.

Destinations of Digital Technologies Completers July 2018

58% of students went on to other Further Education at York College

11% of students went on to other Higher Education

3% of students went on to employment

Destinations of Media, Music and Performing Arts Completers July 2018

56% of students went on to other Further Education at York College

25% of students went on to Higher Education

3% of students went on to employment

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